Bill Peterson is a seasoned PR professional. He's seen it all.

Just look what it's done to him.

And for those serious client, press, analyst meetings - he cleans up well.

Finally, for those looking for the "traditional" bio check-box stuff:

William “Bill” Peterson, Founder Peterson PR, has more than 20 years of experience in public relations, IT management, sales, market research, product marketing and product management. He has held executive positions at both start-up and publicly traded software companies. Bill was a member of the leadership team for Page One PR. He has served as a research analyst at IDC and The Hurwitz Group.

At IDC, Bill produced the first-ever market-sizing report for the Linux and open source markets. Bill was director of marketing for a Linux start-up, served as vice president of marketing for Venturcom, an embedded software company and ran vertical solutions marketing for Computer Associates. He was also an IT manager at Harvard University. Peterson did his undergraduate work at Bentley College and has completed MBA course work at Suffolk University.